I took a break from certain parts of my business, for a couple months the only thing I worked on was myself; which is essentially my work considering that a lot of my curriculum is my life. I kept working and reworking what my mission is, who my target audience is, what my title is, what my “elevator pitch” is. If you are or have ever been an entrepreneur you know how painful this process has the potential to be. The problem wasn’t that I couldn’t come up with anything, the problem was that none of it fit in those nice, neat little boxes and it sure couldn’t be explained in a sixty second elevator pitch.
The mission and heart behind the last decade of my business and personal life has been to grow and evolve and that is what I intend to keep doing. Redefining myself has been an integral part of my health journey. From the nothing-bothers-me-hardass-party-girl to the fit girl, to the mother, to the anti-fitness industry fitness industry, to the healer. The one thing that always remained the same was my inability to fit neatly into a box. So while I won’t be giving you an elevator pitch here are 5 things I can promise from me and my business.